With food truck rallies rolling out across the country to support AIDS charity (RED), the main sponsor, Bank of America, tasked me with creating activations to increase interaction with their brand. Footsteps led up to participating trucks, and a quick scan brought you to a web site to learn more. Also, partnerships with dinner delivery services expanded the reach of the fundraiser. Meanwhile, tote bags for everyone.
After several failed attempts, Dunkin' Donuts was determined to make the launch of their new dark roast something special. They wanted a big splash focusing on the idea that it was smooth, never bitter. We had Boyz II Men. We had coffee trying to love you down with the smoothest pick-up lines. We had 1990s-style soul ballads. It was going to be amazing. Until the client didn't buy it.
Vestivus / Capital One wanted a fun way to talk about its charitable giving. I created an ownable holidayish campaign, Vestivus, that encouraged social sharing and participation. They bought something else.
Book By Book / A newly branded campaign for Capital One's Book by Book program, which donated 50,000 books to children in need.
A revolutionary banking experience calls for a revolutionary bus-riding experience, so when Capital One launched their banking cafes, I concepted a virtual reality bus shelter that lets users look into the future via their smartphones. I also created a whole bunch of other stuff to help launch a new kind of banking.
Online investing videos are boring, so for broker Merrill Edge, I concepted a better way in than charts and graphs. The Happily Ever After campaign imagined fairy tale characters in the years after the endings of their stories, and illustrated the ways in which Merrill Edge helped Snow White plan for retirement to Neverneverland, and the Old Woman Who Lived in the Shoe put her kids through college.
(RED) has an incredible history, and Bank of America wanted to use their literally hundreds of miles of retail windows to celebrate it in an engaging way. I concepted a kinetic, interactive display of five million red dots, one for each life saved by the organization.
Emblem is a New York-based health insurance company. I helped create their new brand, based on the idea of personalized care, with a new brand identity and an integrated campaign.
Brand guidelines, logo creation, graphic assets and illustrations, stationary, collateral, business cards, gift certificates — you name it. A complete rebrand for a local salon and spa looking to update their image.
Everyone knows the Downtown Boston is a world-class hot spot of nighttime excitement. Just kidding, but it might have been if the city had run the entirety of this brand campaign that celebrated the food, people, and culture of the neighborhood in a unapologetic way.
The concept / How do you define yourself? Artist. Entrepreneur. Cocktail aficionado. Sausage cart connoisseur. Whoever you are from night to night, Downtown Boston calls you. Here we embrace our paradoxes and celebrate our differences. It’s a place to wander. And a place to find yourself. The delicious. The bizarre. The amazing. The scandalous. This is Downtown Boston. And we wouldn’t have it any other way.
For Ernst & Young, I helped build a brand the stood out in the competitive recruiting space, with campaigns that emphasized the firm as an place that rewarded the individuality as much as the talent.
As you might guess, Merrill Edge needs banner, videos, landing pages and stuff like that for days. I can to that stuff, too.
Print and direct work for National Grid, an international electricity and gas company that wanted to convey the power of taking action to it's customers.
Direct and digital work for the newly acquired client, U.S. Cellular. The campaign, Hello Better, comes from the their commitment to stand up for stand-up people, to be friendly, straightforward and approachable — because their customers deserve better.
A complete rebrand for a 178-year-old bank in Maine, dedicated to being honest and transparent like their customers.