Everyone knows the Downtown Boston is a world-class hot spot of nighttime excitement. Just kidding, but it might have been if the city had run the entirety of this brand campaign that celebrated the food, people, and culture of the neighborhood in a unapologetic way.
The concept / How do you define yourself? Artist. Entrepreneur. Cocktail aficionado. Sausage cart connoisseur. Whoever you are from night to night, Downtown Boston calls you. Here we embrace our paradoxes and celebrate our differences. It’s a place to wander. And a place to find yourself. The delicious. The bizarre. The amazing. The scandalous. This is Downtown Boston. And we wouldn’t have it any other way.