Boston's home decor market is, let's be frank, a little dull. Pretty beige. Pretty predictable. Kind of Pottery Barn. That's where Modern Relik comes in, a new shop launching in Spring 2017. Marrying the classic with the avant-garde, they'll offer design options that will rival the better shops of New York and LA. We performed a market analysis, wrote a brand strategy, and best of all, created a full visual identity system and unique copy voice to bring their brand promise to life.