1. With food truck rallies rolling out across the country to support AIDS charity (RED), the main sponsor, Bank of America, tasked me with creating activations to increase interaction with their brand. Footsteps led up to participating trucks, and a quick scan brought you to a web site to learn more. Also, partnerships with dinner delivery services expanded the reach of the fundraiser. Meanwhile, tote bags for everyone.
2. (RED) has an incredible history, and Bank of America wanted to use their literally hundreds of miles of retail windows to celebrate it in an engaging way. I concepted a kinetic, interactive display of five million red dots, one for each life saved by the organization.