BoA Friends Again

Friendship renaissance

When Bank of America added Zelle peer-to-peer functionality to their app, they wanted to let the world know. We concepted and created the Friends Again campaign to illustrate the delicious benefits of settling old debts. Over 35 Million people interacted with our social content, engaging at an above average rate across all social platforms. We earned over 625 Million media impressions and broke a record for social sentiment, doubling Bank of America’s previous campaign high.

Effie - Bronze
FCS - Best of Show
Shorty Awards
Webby Awards
Hatch Awards

CD: Dan Cordella
ACD/Art: Krissy Andrews
ACD/Copy: Larry Fahey
CW: Matt Shoewalter
CW: Carly Drown
AD: Tanya Bechara